Packaging on a supermarket shelf has less than three seconds to grab the attention of a consumer. Those three seconds are exceedingly important when you consider that more than 70% of purchasing decisions are made at the shelf. Add to this the fact that supermarkets can contain on average 40,000 packs to choose from, then that pack has got to work hard. Packaging’s role is threefold: To sell the product, to protect the product and to facilitate the use of the product.

'Mac' Visual 3D renderings for presenting the initial concepts to the client.

The next stage in presentation involves a 3D visualisation for full analysis of size, construction, aesthetics, spot & metallic colours, gluing tabs and general 'real-life' feel.

The client and their customers can receive a file that they can fully interact with themselves, as shown in the demonstration below, giving the user the ability to rotate the design 360 degrees, enlarge or reduce and even watch the packaging fold and un-fold to assess sizes, aesthetics and construction viability ( just download the FREE viewer software below, then download the sample demonstration file )

It can even show accurate spot colours aswell as metallic inks, various thicknesses and finishes of material, foil silver, gold, copper etc, without the need for a costly full scale mock-up.

FREE 3D Visualisation viewer

Once approved the design can be prepared for final artwork to full print specifications including any metallic or spot colours and cutter / creasing guidance. Applications used include Adobe Illustrator, Photoshop, InDesign & Acrobat Pro.
 Further concept 'Mac' visuals
'MOTD' Brand application work for Debenhams and Primark
'Deadly 60' Brand application work for Asda
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